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Hey Reader, The next Esty Meetup is happening on March 23rd in NYC, and I can’t wait to see you there! If you’re heading to IECSC, this is the perfect way to wrap up the weekend—connecting with fellow estheticians, sharing insights, and growing together. But that’s not all… I’m thrilled to announce our amazing co-hosts for this event!
And you already know we love spoiling our attendees… Our gift bag sponsors are bringing some exciting goodies! Stay tuned for more details. 🎁 📍 Event Details: RSVP now! Spots are limited, and you don’t want to miss this. ICYMI: New Instagram Content! If you’re looking to level up your business finances, check out my latest Beauty on Purpose podcast episode on managing your money as an esthetician. I also uploaded Instagram posts breaking down key takeaways—so be sure to check them out and save them for later! I'm happy to refer my personal accountant to give you more insights. Let’s make this meetup the best one yet! Can’t wait to connect with you. See you soon, Genevieve (I changed my IG! @gensantosbann) P.S: Get your tix for the upcoming Esty Meetup next month! Link is above! |
I'm a licensed esthetician, esthetics instructor and trainer.
Happy Monday, Reader! Connecting in person and building community has always been my jam. As I sit here and write this (no AI!), I'm reminiscent of all the communities I've built in my 20+ years in beauty. From the NYC Makeup Artist Meetup Group (connecting MUAs and hairstylists), to my Beauty Collective dinners (corporate beauty folks), and now my Esty Meetups since 2023, I always needed connections to thrive in every chapter of my career. A Facebook post from the speed networking event I...
Hi Reader, Can you believe we're 6 weeks into 2025 already?! And if that's not freaking you out yet, trade show season is fast approaching!!! If you’re heading to the IECSC trade show in NYC, you won’t want to miss our next Esty Meetup happening right after! Let’s unwind, connect, and talk all things esthetics in a space designed just for us. Every Esty Meetup comes with a great gift bag, so make sure you're one of the first 50 guests to arrive! I'll be announcing the co-hosts and gift bag...
Reader, if you’re just starting out as an esthetician, building a client base can feel overwhelming. One great way to gain experience, build relationships, and get your name out there is by hosting a spa pop-up. Pop-ups give you the chance to: Showcase your skills in a fun, low-pressure environment Collaborate with local businesses or events Get face time with potential clients who may book with you later But here's the thing: just throwing together a pop-up isn’t enough—you need a thoughtful...