Hey Reader, The next Esty Meetup is happening on March 23rd in NYC, and I canât wait to see you there! If youâre heading to IECSC, this is the perfect way to wrap up the weekendâconnecting with fellow estheticians, sharing insights, and growing together. But thatâs not all⌠Iâm thrilled to announce our amazing co-hosts for this event! E'toshia McFarland (@facesbyetosh) â My Esty-bestie from South Carolina! She'll be speaking at the IECSC show so naturally I had to ask her to co-host with me!...
over 1 year ago â˘Â 1 min read
Hi Reader, Can you believe we're 6 weeks into 2025 already?! And if that's not freaking you out yet, trade show season is fast approaching!!! If youâre heading to the IECSC trade show in NYC, you wonât want to miss our next Esty Meetup happening right after! Letâs unwind, connect, and talk all things esthetics in a space designed just for us. Every Esty Meetup comes with a great gift bag, so make sure you're one of the first 50 guests to arrive! I'll be announcing the co-hosts and gift bag...
over 1 year ago â˘Â 1 min read
Reader, if youâre just starting out as an esthetician, building a client base can feel overwhelming. One great way to gain experience, build relationships, and get your name out there is by hosting a spa pop-up. Pop-ups give you the chance to: Showcase your skills in a fun, low-pressure environment Collaborate with local businesses or events Get face time with potential clients who may book with you later But here's the thing: just throwing together a pop-up isnât enoughâyou need a thoughtful...
over 1 year ago â˘Â 1 min read
Reader, 2025 is your year, claim it! I'm still high from hosting the 2025 Virtual Planning Seminar for estheticians! It was such a great time going through my process on how I plan out my year and supporting my students in preparing for a successful 2025. Although you had to be there, these are some questions I asked during the workshop that may support you in your own planning: What are you ready to receive? Instead of formulating your goals like work targets, dig deeper and think to...
almost 2 years ago â˘Â 2 min read
Omg Reader, we're 7 days into 2025! đą Can you believe that 2024 has come and gone? I wish I could "bro market" you and tell you to start the hustle, but honestly, I'm about the soft life! I had already reflected on 2024 during Thanksgiving weekend, and started my 2025 planning. To me, December is about rewarding myself with time to relax, recharge with family and really take in the holiday season, which I did! Instagram versus... ...reality! I spent time with family, held my last 2 facial...
almost 2 years ago â˘Â 2 min read
Omg Reader, it's 9 days before Christmas is here!!! đą Can you believe that 2024 has come and (almost) gone? I wish I could "bro market" you and tell you to keep hustling and make these next 2 weeks count, but honestly, I'm about the soft life. I already started reflecting on 2024 back during Thanksgiving weekend, and looking forward to 2025. To me, December is about rewarding myself with time to relax, recharge with family and really take in the holiday season. January is where the real work...
almost 2 years ago â˘Â 1 min read
Hi Reader, I hope this email finds you thriving! I wanted to pop into your inbox with some exciting updates to help you level up your esthetics game. First off, I've picked up my GarageBand editing skills and re-started my podcast đď¸! It was a good hiatus but I know that I've scratched the surface of sharing my knowledge as a 10-year esthetician. I can't wait to continue giving you relevant content related to being an estie-preneur. I recorded this episode a couple of weeks ago on my...
almost 2 years ago â˘Â 1 min read
Whew...Black Friday/Cyber Monday/all the holiday promos have passed! We made it to Friday, Reader! I just wanted to pop into your inbox with a friendly reminder: today is the LAST day to grab your VIP Day at the special rate! If youâve been on the fence, this is your sign to say YES to your growth and your business. I already had 2 VIP Days this week, and it's been the most rewarding part of my job as an Esthetician Coach. Being able to help solopreneurs streamline their services, come up...
almost 2 years ago â˘Â 1 min read
Reader, I'll be honest with you... When I was coming up with my holiday marketing, the last thing on my mind was giving back. Why should I think of charity when I'm giving so much in my business? As you know, being an esthetician is a 24/7 job and I barely have time for myself. Now that the Black Friday hoopla is (almost) over, I had time to think about how I wanted to give back. Whenever I earn sales, I have a plan for saving and spending, but not for giving. I strongly believe that the...
almost 2 years ago â˘Â 2 min read