Can you make a difference on Giving Tuesday?


Reader, I'll be honest with you...

When I was coming up with my holiday marketing, the last thing on my mind was giving back. Why should I think of charity when I'm giving so much in my business? As you know, being an esthetician is a 24/7 job and I barely have time for myself.

Now that the Black Friday hoopla is (almost) over, I had time to think about how I wanted to give back. Whenever I earn sales, I have a plan for saving and spending, but not for giving.

I strongly believe that the Universe hears you when you donate time or money to a charitable cause close to your heart.

One of those causes close to my heart is youth entrepreneurship. I started my first business at 17, having taken a MBA-like course during the summer through the Network for Teaching Entrepreneurship, a non-profit that teaches the entrepreneurial mindset to teens around the world.

20+ years later, I continue to stay involved as an alumnus, whether it's judging their business plan competitions or being a guest speaker. The founder of the organization, Steve Mariotti, recently passed away. His 30-year legacy as an educator and mentor for thousands of teens through NFTE still remains relevant today.

I'd love to support by donating to the Steve Mariotti Legacy Fund, which will support NFTE alumni and their Certified Entrepreneurship Teachers further the mission of teaching entrepreneurship to teens from low-income communities around the world.

Would you join me in donating to this cause? Think of all the teens who have a dream to make it as an entrepreneur--just like you as a spa owner/esthetician! Any amount will make an impact on a teen who's in pursuit of their first sale as a business owner.

Additionally, if you invest in your own business with a VIP Coaching Session, I will personally give $50 to the fund for every VIP Session booked! Not only are you making a difference, but you're also getting the benefits of coaching from me!

A VIP Day isn’t just a coaching session; it’s a full-day, personalized experience designed to tackle your biggest business challenges and unlock new growth opportunities. Click here to book your VIP Day now and make a difference for a teen entrepreneur.

If you're able to make any donation to this cause, reply back and let me know. There's so many great ways to get involved with this organization so I'll tell you more!

Let’s make 2025 your best year yet.

Powerfully,

Genevieve (@360beautymaven)

🎙

Listen to the Beauty on Purpose Podcast!

​Listen here

⬇️

Share the Esthetician Biz Checklist

Know someone who's starting a biz? Send them this checklist!

​Spread the word →​

🎤

Be featured on an IG Beauty Chat or get free coaching on Live

​Follow me here →​

Genevieve Santos-Bann

I'm a licensed esthetician, esthetics instructor and trainer.

Read more from Genevieve Santos-Bann

Happy Monday, Reader! Connecting in person and building community has always been my jam. As I sit here and write this (no AI!), I'm reminiscent of all the communities I've built in my 20+ years in beauty. From the NYC Makeup Artist Meetup Group (connecting MUAs and hairstylists), to my Beauty Collective dinners (corporate beauty folks), and now my Esty Meetups since 2023, I always needed connections to thrive in every chapter of my career. A Facebook post from the speed networking event I...

Hey Reader, The next Esty Meetup is happening on March 23rd in NYC, and I can’t wait to see you there! If you’re heading to IECSC, this is the perfect way to wrap up the weekend—connecting with fellow estheticians, sharing insights, and growing together. But that’s not all… I’m thrilled to announce our amazing co-hosts for this event! E'toshia McFarland (@facesbyetosh) – My Esty-bestie from South Carolina! She'll be speaking at the IECSC show so naturally I had to ask her to co-host with me!...

Hi Reader, Can you believe we're 6 weeks into 2025 already?! And if that's not freaking you out yet, trade show season is fast approaching!!! If you’re heading to the IECSC trade show in NYC, you won’t want to miss our next Esty Meetup happening right after! Let’s unwind, connect, and talk all things esthetics in a space designed just for us. Every Esty Meetup comes with a great gift bag, so make sure you're one of the first 50 guests to arrive! I'll be announcing the co-hosts and gift bag...